Redranger Group's core focus is to be the supplier of choice in chassis, suspension and elastomer solutions to the automotive, mining, agricultural and marine industries globally. We will through innovative design, advanced material technology, best practice manufacturing and benchmark service levels support our partners. To that end we will provide everyone who works here with opportunities to exercise their accountability, integrity, and creativity and at the same time grow their careers, and our business. To this end we must have superior financial and operational performances whilst simultaneously conducting our dealings and relationships in the highest ethical manner.
The Redranger Compass defines our core values that guides our business and people in every decision and demands nothing less than excellence for our shareholders, partners and customers.
To design and supply solutions that will improve our customers satisfaction, product experience, pleasure and make them want to buy our product again. We will be the benchmark upon which others judge customer satisfaction.
In 2007 Redranger Pty Ltd was formed and acquired the Whiteline brand of performance suspension components & later that year the Noltec brand of elastomer suspension bushings. Redranger Pty Ltd ownership today is made up of former Kelray senior managers whom have worked together for over 15 years as follows:
- Lloyd Oldfield – Chairman
- Edward Winfield – Managing Director & CFO
- Geoff Taylor – Operations Director
Since 2007 the company has more than doubled in size. Our Nolathane brand remains the market leader in Australasia and our Whiteline brand is growing into a global brand. In April 2011 we acquired our UK distributor and Redranger UK was formed. Located in Dunfermline, Scotland, we have a sales office, warehouse & R&D centre. This enables us to efficiently service the UK & Europe with product sourced directly from our Asian manufacturing base.
In July 2011 Redranger USA was formed and similarly has sales, warehousing & R&D facilities based in Orange County, California. The North American market offers Redranger some unique opportunities and we are focusing heavily here and obtaining strong growth in the performance & private label sectors.